OUR STORY
For nearly a decade, LUXAURA has been the driving force behind our partner brands' expansion across China and Southeast Asia. We believe in the power of data, localized strategy, and flawless execution.
Founded in Frankfurt in 2015, LUXAURA moved its operations hub to Hong Kong before extending its roots into Hangzhou — China's e-commerce capital — following a strategic investment from Unilever China. Born from a singular conviction: to help exceptional brands succeed again in the China market, and carry that momentum into Southeast Asia.
Over the years, we have built partnerships spanning countries, industries, and stages of growth. Whether it's an innovative brand ready to take on Asia, or an established brand looking to replicate its formula across East Asia, every engagement is met with the same uncompromising pursuit of excellence.
We pursue perfection in every detail, from strategic planning to execution.
Every decision is data-informed and intuition-refined.
Our business spans multiple countries and we understand Asian consumers better.
THE PEOPLE
A collective of visionaries, strategists, and creators united by a passion for exceptional brand experiences.
Kris Liu
FOUNDER & CEO
15+ years across Europe. 10+ years in brand management. Unilever China-backed in 2019. An insider's view of China's cross-border e-commerce evolution — and a strategist for building brands from the ground up in China.
Marcus
BRAND DIRECTOR
Former creative director at leading European fashion houses, Marcus brings unparalleled aesthetic expertise.
LUXAURA MANIFESTO
We believe that every brand has a story worth telling — a narrative that deserves to be crafted with precision, elegance, and unwavering dedication.
Our commitment extends beyond mere transactions. We forge partnerships built on mutual respect, shared vision, and an unrelenting pursuit of excellence.
In a world of noise, we choose clarity. In a market of compromise, we choose perfection. This is not just our approach — it is our promise.